In this internet age, online marketing is inevitable for both large corporations and small businesses. Investing in a website is among the crucial foundations of a successful online marketing campaign. And not just a website, a professional website. Yes, there are some easy and cheap website builders. Still, these don’t fully tap into the potential of a website to your business because of generic designs.
In this article, we have shared four reasons why every business should consider a professional website.
Having a website is important for your branding. Companies like Unibet have exploited web design, especially the green theme colour, to the fullest. But that wouldn’t have been possible without professional web design. An ideal web designer should be able to evaluate how the choice of web design will blend in with other aspects of your company, for example, the theme, and most importantly, the niche.
Having a website builds confidence and trust at the clients’ end. It shows that you are a serious company that is keeping abreast of the latest trends in the business world. For retail businesses, an eCommerce website is an industry-standard, and no one will take you seriously without a professionally designed online store. Statistics show that 75% of people judge a company’s credibility from the website design.
One of the things a website will do is to sell your business. Through SEO and other marketing strategies, your website will answer and offer solutions to most of the queries on search engines like Google and Bing. Research shows that 97% of consumers go online to find products and services they need. The website pages like the service page, about us page, and the rest enables you to explain who you are, what services you offer, why customers should trust your company, among other aspects of the customer journey.
Besides being a resource center, websites enable communication and feedback through various platforms, including blog comments, opt-ins like newsletter subscriptions, and so on. A website forum or blog can also help you build a community that will eventually be promoting your business.
While having a website is critical, the design is crucial. Settle for nothing, but the best as a single bad experience makes 88% of visitors less likely to come back to your website. As a word of caution, avoid free website offers like the plague. They are a waste of time and can injure your reputation.